Resume

Acts as a one-person internal agency, managing the complete marketing, graphic design, and public relations pipeline for both AO Multispecialty Clinic and Plastic Surgery Essentials.

Led a major rebranding project to unify our separate medical specialties under a single look and feel, personally redesigning logos and all core marketing materials to create a cohesive brand that makes sense to our patients.

Maintains our WordPress website to keep our digital footprint consistent across the board, handling all site updates and writing engaging, informative blog posts for our patients.

Directs the complete marketing and logistics lifecycle for incoming physicians, arranging travel accommodations for candidate interviews and taking full ownership of designing and producing their professional assets upon onboarding.

Manages and optimizes all paid digital ad spend across Meta and Google Ads, collaborating with an outsourced firm and utilizing rigorous creative testing to boost community visibility and lower acquisition costs.

Drives organic audience growth and internal connectivity by creating empathetic content matrices across LinkedIn, Instagram, and Facebook tailored to our distinct patient and provider demographics.

Launched a centralized corporate e-commerce footprint via the Bonfire platform, analyzing staff purchasing trends to streamline apparel procurement and fulfillment for multi-site employee group orders.

Championed employee culture and retention frameworks, implementing feedback surveys and building internal culture initiatives that fundamentally increased staff engagement and workplace satisfaction.

Developed and spearheaded Ocozzio's digital team to better serve agency clients

Lead and executed all paid digital strategies for 60+ clients across LinkedIn, Twitter, Facebook and Instagram, and Google Ads

Monitored and managed over 90 social media accounts across LinkedIn, Facebook and Instagram, Twitter and TikTok

Managed evaluation and reporting of organic and paid digital campaigns including quarterly website reporting

Collaborated with multiple teams to drive creative campaign testing and execution while incorporating learnings into future campaign development

Developed internal and client social media content calendars through third-party applications such as HubSpot and Loomly

Concepted and designed full-scale marketing collateral, including custom logos, interactive presentations, brochures, and targeted advertisements that consistently exceeded client expectations.

Consulted directly with clients as a trusted creative partner, recommending strategic design directions and layout solutions tailored specifically to their long-term marketing and business goals.

Maintained visual excellence across complex multi-brand projects, seamlessly balancing diverse design aesthetics for B2B corporate entities, broker networks, and specialized industries.

Transformed complex, information-heavy briefs into clean, engaging, and modern visual designs that enhanced brand credibility and optimized audience engagement across digital and print mediums.

Designed and developed high-impact multi-channel visual assets including digital ads, full-page print ads, and targeted email campaigns for prominent local and regional clients

Translated complex client briefs into clean, intentional visual stories, ensuring brand consistency across print and digital touchpoints to maximize audience engagement

Collaborated closely with internal account teams and copywriters to concept and execute fast-paced creative deliverables under tight agency deadlines

Optimized digital creative for performance and readability, tailoring ad and layout designs to perform seamlessly across desktop, mobile, and print mediums